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| Powerski Team Rider, Veronica Kay displaying her passion for the Jetboard. |
Ride the Woody... |
Fox Sports readies the cast & crew. |
• 54321 is the first topical daily sports program to cover the growing phenomenon of action sports: surfing, snowboarding, skateboarding, BMX, Moto-X and now jetboarding.
Click here to view the behind the scenes video
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The Styeyr Puch Pinzgauer got in the act bringing the boards to the beach and dropping them right into the water.
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• 54321 airs 5 nights a week. Monday through Friday in late afternoon, with repeats in prime time and late night.
• 54321 blends lifestyle, personality and behind-the-scene features with true sports analysis of the latest events. Pro analysts are expected to join 54321 on a regular basis to take viewers through key footage and help introduce the audience to rising stars. 54321 also adds a dose of the video games, music and movies that are an integral part of the culture of action sports.
• 54321 is the first newscast of the sports-entertainment era. But, viewers won’t find two anchors behind a desk. Instead, two 20-something athletes with knowledge, experience, likeability and sex appeal, will host, bringing their natural passion to the show.
• 54321’s set is non-traditional. There’s a demonstration area and additionally the set’s props allow unique advertiser-integration opportunities.

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